The ceremonies drew a 23. rating, which was a 7% increase in excess of the 2008 Opening Ceremony in Beijing. During the 2008 Summer Olympics, NBC briefly revived "Roundball Rock"-the John Tesh-composed theme songs of the former NBA on NBC-as theme audio for the duration of coverage of the basketball tournaments. Games as the network's theme for protection of the United States Olympic Trials. Since 1992, the most important theme of NBC's Olympics coverage has been "Bugler's Dream", a composition by Leo Arnaud that was formerly used by ABC as the primary concept of its Olympics protection since 1964. Since the 1996 Summer Olympics, this theme has been performed in a medley with John Williams' "Olympic Fanfare and Theme", which was initially composed for the 1984 Summer Olympics in Los Angeles. For the 1996 Summer Olympics, and all Games from 2000 to 2008, NBC compensated a whole of $3.5 billion, mostly to the International Olympic Committee but also to the United States Olympic & Paralympic Committee and community organizers. NBC declared more than 1,200 hrs of protection for the 2020 video games, known as "unparalleled" by the International Paralympic Committee (IPC). Paralympic Games for the 2014, 2016, 2018, and 2020 editions. NBC then agreed to a $7.75 billion contract extension on May 7, 2014, to air the Olympics through the 2032 games.

Russia at the 2014 Olympics. Furthermore, this sort of international locations as Russia (broadcasters Channel One and Match Tv), concentration solely on its own athletes, ignoring events in which they do not take part. A curious outcome was that, considering the fact that in the United States, the 1988 NFL year experienced just started off, NBC would plug the holes (principally participate in-by-engage in broadcasters) with very well-known more mature broadcasters this sort of as Curt Gowdy, Ray Scott and Merle Harmon, among other people. The primetime block of NBC's coverage in 2016 also featured Descriptive Video Service as a result of the SAP channel for the 1st time given that the Federal Communications Commission was allowed to call for broadcasters to extend their generation and entry to explained programming for the blind and visually impaired (nevertheless dwell sporting gatherings had been not demanded below the guidelines, so NBC's effort and hard work is fully voluntary). It carried a distinctive "Tokyo Now" channel for the duration of the Games, that includes the studio plans Tokyo Live (celebration protection and medal ceremonies), Tokyo Gold (an hour-lengthy highlight show recapping the prior day's functions), On Her Turf at the Olympics (a everyday plan concentrating on information and highlights involving ladies at the Games), Tokyo Tonight (which featured whiparound protection in primetime hosted by previous ESPN personalities Kenny Mayne and Cari Champion), and Olympic Highlights with Snoop Dogg and Kevin Hart (a 50 %-hour highlight display with an unconventional and comedic tone).

This controversy arrived mere days subsequent the controversial resolution of the 2010 Tonight Show host and timeslot conflict, which even further weakics. In certain, he stated that coverage of gymnastics was "hindered by an out-of-date picture of gymnasts as teen-age pixies bouncing all over the display screen" and "encourages us to look at swimmers as some of the world's premier athletes, and the gymnasts as the world's most coordinated beauty-pageant contestants".