Just Eat has teamed up with to deliver supermarket groceries to customers' front doors quickly.

The move, which will initially see Just Eat customers able to buy a range of products from five Asda stores, is the takeaway delivery giant's first tie-up with a major supermarket chain.

The partnership will start in January, with the exact locations set to be announced in the new year.

It will differ from Asda's own delivery service by offering customers the option to order fewer items that can arrive within minutes - as opposed to booking a timed slot days in advance for a larger shop deliver. 

It comes after a period of rapid growth in the grocery delivery market, with rivals Deliveroo and Uber Eats also partnering with UK supermarkets.

The move, which will initially see Just Eat customers able to buy a range of products from five Asda stores, is the takeaway delivery giant's first tie-up with a major supermarket chain (file)

Some retailers, including Tesco, have also launched their own services, while a number of start-ups dedicated to grocery delivery, such as Gorillas and Getir, have rapidly expanded across the country since the pandemic hit.

Just Eat UK managing director Andrew Kenny said: 'We live in an on-demand world and, as the UK's largest food delivery aggregator, we want to ensure we are getting our customers the food they want, when they want it.

'Our tie-up with Asda means we can help people access everything from store cupboard essentials to fresh groceries in a matter of minutes.

'It's a really exciting development and we look forward to working with Asda on what I'm sure will be a popular addition for our customers.'

It comes after a period of rapid growth in the grocery delivery market, with rivals Deliveroo and Uber Eats also pas-label-container">Advertisement