When shopping for suppliers online, especially on B2B platforms, it’s easy to rely on reviews to make decisions. But not all reviews are genuine. manufactured vendor ratings are becoming more common, and they can deceive companies into partnering with untrustworthy suppliers. Learning how to spot these fake reviews can prevent costly mistakes.

Start by looking at the language used in the reviews. Genuine feedback often includes specific details about the service, order fulfillment, response time, or quality of wrapping. Fake reviews tend to be vague, overly positive, or аудит поставщика use stock wording like "top-notch support" or "highly recommended" without any authentic context. If every review sounds like it was written by the same person, that’s a major concern.

Check the timing of the reviews. A unusual burst in 5-star reviews within a few days, especially following a product debut, can indicate artificial boosting. Real customers usually post feedback over time over weeks or months. Look at the dates carefully and see if there’s an odd clustering.

Pay attention to the reviewer profiles. bot accounts often have sparse history on the platform. They may have only posted a handful of feedback, all for the same supplier, or their profiles may be unverified with no prior reviews. Real customers usually have a diverse rating record across different products.

Read the negative reviews too. Even if a supplier has a high average rating, one or two constructive complaints can increase authenticity. Be wary if there are zero bad feedback, or if negative reviews are mysteriously deleted without valid grounds. Suppliers with a balanced ratings, including useful suggestions, are often more trustworthy.

Look for authenticity markers. Many platforms indicate reviews from customers who used the item or offering. These genuine ratings are less likely to be manipulated and carry higher trust value. If a supplier has numerous ratings but not a single one is authenticated, be cautious.

Cross check the supplier on various channels. Search for the supplier’s name on Google, niche communities, or Facebook groups. Do third-party users mention the same company elsewhere? Are there negative reports on sites like the Trustpilot? Consistency across platforms adds credibility.

Finally, trust your instincts. If a supplier’s reviews seem too perfect, or if they reply to all feedback with copy-pasted responses, it might be a sign of fake activity. Reach out directly to the supplier with detailed inquiries. A real business will respond with depth and care.

Taking the time to analyze reviews carefully helps you avoid scams and find suppliers you can confidently trust. Don’t just take aggregate reviews at face value—investigate further to protect your business.