A Content Marketing Funnel Explained

A content marketing funnel can help potential customers learn about your company, find solutions to their problems, and then feel comfortable buying from you. content marketing on social media is better suited to every stage of the funnel.

At the top of the funnel informational videos, infographics and checklists attract attention, bring in leads, and keep the readers entertained. Gated content, like guides and templates, also performs well at this stage.

Awareness

At this stage, consumers are simply aware of your brand and the solutions you offer. This stage is where content is designed to educate and inform potential customers about the problems that your solution addresses as well as its differences from competitors.

Think about the keywords your audience uses when searching online content marketing. By conducting keyword research, you can figure the terms your target audience is searching for and which indicate an interest in your product or service. This information can be used to develop an editorial calendar and determine the types of content that target those terms.

Additionally creating content for this part of the funnel can help you build your brand affinity with your customers. The more your consumers know about your brand, they will have greater confidence in your ability to solve their issues. This will result in higher conversion rates for newsletter signups and purchases and click-throughs on your website.

A well-planned content strategy can also aid in closing the gap in conversion at this stage. For example, if you find that the vast majority of your content is targeted at educating, but not enough is helping buyers make a purchase decision, you could increase your advertising budget to focus on middle-funnel keywords.

Another way to increase your bottom-of-the-funnel conversion is to use social media. Social media platforms like Twitter and Facebook permit you to communicate directly with your customers, providing you the chance to show your customer service. This could include anything from retweeting good reviews to promoting special offers.

You can also use content that is already available to push buyers down the funnel, such as case studies or blog posts. If you write a blog article explaining why your product is superior to that of a competitor, you can share it via social media and invite your readers to join your email list to receive more details. You can also encourage conversions in this stage by asking users to tag you on their social media posts after they have tried your product. This will motivate other people to do the same, and help spread the word about the brand.

Then there is the consideration

A well-planned content marketing strategy includes various types of content to engage customers at every stage of the fs the purchase and explains how to use the product. At this point, they want to know that your product solves their issue and will make their investment worthwhile. High-quality content is important at this stage, including product guides videos, case studies, and customer success stories. Your customers should also be capable of asking questions and get answers from your support team. Providing them with customized emails and 24 hour customer service is a great method to please customers and encourage them to share their experiences with others.

At this stage you're hoping that the customer will become a brand advocate and will recommend your product to their friends and colleagues. To convert these advocates into enthusiastic customers, you'll have to provide them with valuable content that helps them gain the most value from your product or service. Personalized newsletters tutorial videos free trial offers and loyalty programs are all great ways to do this.

It's time to start focusing on the retention of your audience after it has transformed from leads to paying customers. The standard funnel for content marketing models tend to view revenue as the end of the process, however it's important to keep in mind that customers will continue to interact with brands after they've completed a purchase. It is crucial to redefine the funnel as a dynamic structure that incorporates revenue, not an unchanging model.

The standard funnels for content marketing are helpful in planning your strategy however, they don't take into consideration the complexity of the buyer's journey. Reimagining the content marketing funnel as a circular model will assist you in creating an overall strategy. You can create content that engages your audience and boosts conversions by planning for each stage of the journey. You can then utilize the data from conversions to improve and test your strategy. Are you ready to experience the impact that this strategy can bring to your business to business content marketing? Contact us today to request a complimentary playbook for content marketing.

Retention

A funnel for content marketing is a useful tool that helps brands develop their strategy, execute it, and measure its effectiveness. It also gives them visibility into the gaps in their strategy for content that need to be filled. For example the case where a brand has a lot of content that is geared towards awareness and interest, but few pieces targeted towards the middle of the funnel, they should be focusing on creating content geared towards this stage.

A great way to see how targeted your content is is to use tools like Ahrefs to look at the average time on the page and bounce rate of each piece. The higher these numbers are, the more effective your content is.

It's crucial to regularly keep up-to-date the content you write for the top of your funnel. This will ensure that your audience is engaged and curious about your brand and the products or services it offers. The best method to accomplish this is to create new content that focuses on specific keywords, provides answers to questions that are likely to be sought by your target audience and provides the most up-to-date information about your industry or product.

As your audience steps onto the MOFU stage they'll want more information on your product or service, as well as ways to solve their problems. It's important to build trust at this stage by providing honest reviews and demonstrating your worth.

In the final stage of your content marketing funnel, your audience will decide if or not to purchase. This is typically accomplished through restricted content that requires an email address or some other type of registration to gain access. This content is designed to turn the awareness and engagement you've created at the top of your funnel into qualified leads. Your sales team can then follow to follow up.

While customer retention is largely into the hands of your sales and support teams, you can still have an impact on the customer's experience with your brand by generating content marketing strategies that delights them throughout the entire marketing funnel. This can include useful resources, behind the scenes information, and special deals that only your audience has access to. If you can establish a relationship of trust to your customers, they will become your most loyal advocates and will help reduce your sales cycle.